Adi Dassler founded adidas in 1949 in Herzogenaurach, Germany. Building on the reputation of the brand’s spiked running shoes and football cleats, Dassler turnedadidasinto a global icon, redefining sneakers andapparelin the process. Today, the Three Stripes is considered one of the world’s most influential brands, renowned for legendary footwear designs like the Samba, Gazelle and Campus, in addition to a prolific collaborative program with names such asWales Bonner,Bad BunnyandSporty & Rich.
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